E-Commerce & Configurators / Websites & CMS

Praline Scherrer

Together with die Gestalter, who created the design, we implemented the website and webshop for Praline Scherrer, a chocolate manufactory from St. Gallen.

Client

Praline Scherrer / die Gestalter

Year

2021–2022

Services

Website, webshop, WooCommerce implementation

Website

praline-scherrer.ch/ →

Bild und Video mit Hilfe von KI erstellt.

Overview

Together with die Gestalter, who created the design, we implemented the website and webshop for Praline Scherrer.

The project was built for a chocolate manufactory from St. Gallen producing handcrafted pralines without preservatives. The goal was to create a digital presence and webshop that reflect the quality of the products while keeping the ordering process clear and usable.

The challenge

Selling premium chocolate online requires more than standard ecommerce functionality. The digital experience also has to convey quality and craft.

  • 1

    Premium presentation

    The webshop needed to communicate the handcrafted quality of the products through structure, design, and presentation.

  • 2

    Strong product staging

    Chocolate products rely heavily on visual quality and had to be presented in a way that supports purchasing decisions.

  • 3

    Smooth ordering flow

    Private and business customers needed a straightforward way to browse and order products online.

  • 4

    Responsive ecommerce experience

    The full shopping experience had to work cleanly across mobile and desktop devices.

Our solution

We implemented a WooCommerce-based webshop that supports both the brand experience and the actual sales process.

Website and webshop in one setup

The marketing presence and the ecommerce flow were implemented as one consistent digital experience.

WooCommerce implementation

The shop setup provides product management and ordering workflows on a maintainable WordPress foundation.

Support for business customer needs

The solution also supports ordering contexts beyond simple consumer purchases, including gift and event-related use cases.

Technology

WordPress WooCommerce Frontend

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