E-Commerce & Configurators / Websites & CMS

Sportbiz ASMAS

Sportbiz ASMAS combines association website, industry platform, and member portal in one system. News, jobs, events, and paid publications run through a combined WordPress and Laravel architecture.

Client

ASMAS / sportbiz

Year

2021 – present

Services

Concept, Design, Branding, WordPress, Laravel, Member Portal & Newsletter

Website

sportbiz.ch/ →

Bild und Video mit Hilfe von KI erstellt.

Overview

ASMAS is the competence center of the Swiss sports and textile retail sector. With Sportbiz, that became a digital industry platform for content, publications, and member processes.

The platform does not serve only as the association website, but also as a central place for news, events, jobs, and broader industry content. Members and other actors can publish content, promote opportunities, and stay connected to the market. At the same time, Sportbiz supports internal workflows around publication, approvals, and the member area.

What we built

Sportbiz is not a pure content site, but a platform with public presence, portal workflows, and paid publication logic.

Association website and industry platform

The public website brings together content pages, news, events, and jobs for the Swiss sports retail sector in a professional and editorially usable structure.

Portal for publishing news and jobs

Members can submit and manage their own content. Certain publication types are connected to a paid process.

Member area

Alongside the public platform, the project includes a relevant member area that supports the association and its members operationally.

Newsletter driven by platform content

We also support the larger newsletter setup and the automated distribution of relevant content to the industry.

The challenge

The real complexity was not the platform alone, but the combination of migration, structured publishing logic, and two technologies that needed to work as one.

  • 1

    Migration from the previous system

    Existing content and workflows had to be moved into a new structure without losing the platform’s operational relevance for the association and the industry.

  • 2

    Making WordPress and Laravel feel seamless

    The public website runs in WordPress, while the portal for members and publications runs in Laravel. For users, both had to feel like one coherent product.

  • 3

    Structuring the publication process

    News and jobs needed a clear, controlled, and partly paid process instead of ad hoc content handling.

  • 4

    Reducing manual overhead in operations

    The goal was a central platform that makes editorial and operational workflows much more structured than separate isolated tools.

Technical implementation

We built the project as a hybrid system: WordPress for the public-facing site and Laravel for the portal and publishing logic.

This architecture allowed us to combine the editorial strengths of WordPress with dedicated portal workflows in Laravel. The result is a single platform that brings together website, member area, paid publications, and newsletter-related processes in a way that feels coherent for users and remains practical for the association in daily operation.

Technology

Laravel WordPress PHP MySQL B2B Portal

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